50 Great Marketing Words
Most of the time, in business to business communication, we tend to write in a business style. However there is a lot to be said for using some more emotive words that will prompt action when you are...
View Article5 Low Cost Marketing Ideas
Here are 5 ideas for low cost marketing that are low cost and easy to implement Networking: Get yourself off to industry events, local business networking clubs and even social gatherings, you never...
View ArticleTips for Choosing a Marketing Agency
You use accountants, solicitors and other professionals because they have expert knowledge and the same should apply to your marketing: if you need assistance, take the time to find a partner who can...
View ArticlePR Measurement System
It can be very difficult to measure your press coverage. Some companies measure column inches, others what the equivalent space in advertising would have cost them. It is difficult to get a solid ROI...
View ArticleMarketing Coaching
When I left university, after doing a degree in marketing, I thought that the world was my oyster. I knew everything there was to know about marketing and I was ready to prove it. There was just one...
View ArticleMaking Marketing Perfect
The one thing I have seen time and time again in marketing is people trying to get everything perfect. To get the perfect website, the prefect brand, the perfect direct mail campaign. But the one...
View ArticleTime and Effort = Rewards?
I read this blog post by Seth Godin about how Time Doesn’t Scale and it made me think. I used to work very long hours, but in the last year or so I have worked less. Focusing on the things that matter....
View ArticleEmail Marketing Advice
Email Marketing Advice – Has email marketing had it’s day? With the amount of spam that I get in my inbox on a regular basis, as a marketer I often think that email marketing isn’t what it once was....
View ArticleReferrals – Still The Most Effective Lead Generator for Lawyers
Referrals are still the most important source of new clients for lawyers. Referrals have the quickest sales cycle and most of the hard work in establishing rapport and building trust has already been...
View ArticleTips to increase lead generation for lawyers
Continual lead generation for lawyers are a sign of a successful firm, but the difficulty is in sustainable new leads. From a recent HubSpot study we have come up with a few suggestions to where you...
View ArticleContent Marketing – The Secret Sauce
One of the essential elements of an internet marketing strategy is content marketing. Basically, content marketing is communicating with your customers and prospects without selling. Instead of...
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