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50 Great Marketing Words

Most of the time, in business to business communication, we tend to write in a business style. However there is a lot to be said for using some more emotive words that will prompt action when you are...

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5 Low Cost Marketing Ideas

Here are 5 ideas for low cost marketing that are low cost and easy to implement Networking: Get yourself off to industry events, local business networking clubs and even social gatherings, you never...

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Tips for Choosing a Marketing Agency

You use accountants, solicitors and other professionals because they have expert knowledge and the same should apply to your marketing: if you need assistance, take the time to find a partner who can...

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PR Measurement System

It can be very difficult to measure your press coverage. Some companies measure column inches, others what the equivalent space in advertising would have cost them. It is difficult to get a solid ROI...

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Marketing Coaching

When I left university, after doing a degree in marketing, I thought that the world was my oyster. I knew everything there was to know about marketing and I was ready to prove it. There was just one...

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Making Marketing Perfect

The one thing I have seen time and time again in marketing is people trying to get everything perfect. To get the perfect website, the prefect brand, the perfect direct mail campaign. But the one...

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Time and Effort = Rewards?

I read this blog post by Seth Godin about how Time Doesn’t Scale and it made me think. I used to work very long hours, but in the last year or so I have worked less. Focusing on the things that matter....

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Email Marketing Advice

Email Marketing Advice – Has email marketing had it’s day? With the amount of spam that I get in my inbox on a regular basis, as a marketer I often think that email marketing isn’t what it once was....

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Referrals – Still The Most Effective Lead Generator for Lawyers

Referrals are still the most important source of new clients for lawyers. Referrals have the quickest sales cycle and most of the hard work in establishing rapport and building trust has already been...

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Tips to increase lead generation for lawyers

Continual lead generation for lawyers are a sign of a successful firm, but the difficulty is in sustainable new leads. From a recent HubSpot study we have come up with a few suggestions to where you...

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Content Marketing – The Secret Sauce

One of the essential elements of an internet marketing strategy is content marketing. Basically, content marketing is communicating with your customers and prospects without selling. Instead of...

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